According to a study carried out by Lineaires France, Cora hypermarkets implemented a significant price reduction policy during 2014, applying consecutive discounts especially on branded products.
•    On average, Cora applied around 7% discount for the advertised products, since the beginning of 2014.
•    Cora promotions were listed on price comparisons devices located in hypermarkets and proved more competitive than products advertised in Leclerc hypermarkets.