Eroski announced it will revamp its loyalty program in October 2014, when it will launch the ‘Eroski Club’ loyalty card.

  • The card allows shoppers to receive discounts between 5% and 15% for around 2,500 SKU’s and accumulate benefits depending on shopping specials.
  • The card features a purse function and will accumulate points that can be used to pay purchases; travel points can also be used from the retailer’s travel Club.
  • The retailer expects to send the card to at least one million of its shoppers by the end of the year out of which 500,000 in the Basque Autonomous Community and 150,000 in Navarre.