Carrefour has launched a promotional campaign titled ‘Carrefour Deals’ as part of a bigger campaign titled ‘Carrefour Month’. The campaign spans over one month starting 23 September and encourages shoppers to use their mobile phones to gain access to offers (www.le-mois.carrefour.fr). The campaign has registered positive results in the previous years and has helped the retailer maintain higher sales volumes and shopper traffic following the intensive back-to-school promotional period.