Following the growing trend toward healthy eating habits, ASDA is planning to re-brand and re-launch its healthy food range ‘Good for you’. The retailer has filed a trademark application for their new brand name for the range ‘Asda Good & Nutritious’ and ‘Asda Good & Guilt Free’ to indicate thier well-being credentials for this range. Launched in 2001, the retailer plans to expand the range to 50 health food offerings as a part its five year plan, where retailer will invest over GBP 250 million in quality, style and design of the range.