X5’s discounter chain Pyaterochka has entered Russia’s Volgograd Oblast. The new Pyaterochka stores will be managed by Pyaterochka Southern Division. Previously, in the Volgograd Oblast, X5 operated Karusel hypermarkets and Pyaterochka franchisees whose contract expired in the middle of 2013. The new stores are leased by Pyaterochka and the design is in line with the chain’s new rebranding concept launched in October 2013. Pyaterochka plans to open 12 more stores by the end of 2014. The new stores will be supplied by the recently opened Rostov Distribution Center, located in the Aksaisk District of the Rostov Oblast.