John Lewis has launched its Christmas campaign called “Give someone the Christmas they’ve been dreaming of”. The campaign has been launched on social media platforms and is scheduled for a TV launch on 7th November 2014.

  • Monty, a penguin, is the lead protagonist in the Christmas campaign.
  • John Lewis is partnering with Samsung to open an in-store virtual area, called ‘Monty’s Den,’ in 42 stores.