Reinvigorate your strategy for key accounts undergoing transformation, especially Carrefour, Tesco and Auchan. Learn where you must invest to remain competitive, understand how shopper shifts, channel blurring and digital demands are transforming key accounts, and take away recommendations for effective account planning and negotiations.
Key Topics Covered:
- Insight into NEW format, sourcing and growth strategies
- Sales growth drivers with key international multichannel customers
- Ways to localize your strategy and assortment while navigating global relationships
Managing Transformation in Key Accounts Worksho (AM)