SHOPPERGENETICS® DASHBOARDS
DECODING THE
GROCERY SHOPPER
An easy-to-use solution for category and brand insights enabling you to uncover growth opportunities

Revealing the Shopper

ShopperGenetics® Dashboards contain transaction-level purchase data that answer business questions through the lens of the shopper

Shelving

- Which products should be shelved and/or merchandised together to build baskets?
- What products do the same shoppers buy on the same trip?

Assortment

- Which products bring in new buyers to the category?
- When a product group grows, where does the volume come from?

Promotion

- Are shoppers continuing to purchase my product after trial?
- Where does sales lift come from?

Shopper Marketing/CRM

- Are more shoppers purchasing the category, or are the same shoppers spending more and/or purchasing more frequently?
- What is driving growth/decline from a shopper perspective?
ShopperGenetics: Revealing the Shopper
 
1M+
HOUSEHOLDS
 
75+
CATEGORIES ACROSS
THE ENTIRE STORE
 
10+
GROCERY
RETAILERS
 
2 YRS
OF HISTORICAL
DATA
 
15
INTERACTIVE
REPORTS

Critical Business Insights

From category health to brand loyalty to basket interactions, ShopperGenetics® Dashboards provide the analysis you need in seconds
Brand and category-level insights for the U.S. grocery market
.
Access to 75+ categories across the store puts your analysis into context
.
Intuitive interface that answers your business questions on demand
.
Affordable solution for any size business
.

A Robust Platform

Powered by a robust platform that provides a precise understanding of shopper behavior. Key benefits include:
Highly granular analysis by categories/segments/brands enables more precise insights
Easy-to-use tool empowers your entire team to uncover insights with no training required
Sample is representative of the average grocery store shopper
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