Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Profiling the social shopper
    As social media becomes increasingly shoppable, it is critical to understand the unique characteristics and expectations of shoppers on these ...
  • Understanding the now and next for Walmart eCommerce
    As Walmart shores up the foundations of its eCommerce business, it is focusing on profitability, the role of Walmart.com, and its growing slate ...
  • Storr: Surfing the screen
    Storr is a peer-to-peer marketplace designed to help users monetize their influence on others’ purchase decisions.
  • Optimizing your fulfillment strategy
    Explore the evolution of eCommerce fulfillment services and what it takes to win in the current landscape. Get profiles of successful fulfillment ...
  • Digital Adolescence: Omnichannel comes of age
    For companies today, managing their growing omnichannel world is a lot like parenting adolescents.
  • Amazon: The five slides you need
    Check out Kantar Consulting’s overview of Amazon for a SWOT analysis, shopper profile, financial review, summary of key initiatives, and implications.

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

Summary Slides

Amazon 2020: Exceeding expectations with a winning plan

22 May 2019

By: Rachel Dalton.  51 Slides

Review Amazon’s core pillars and strategies to capitalize on growth. Evaluate the evolution of Amazon’s approach to omnichannel. Take a case study approach to aligning with Amazon’s 2020 retail business plan.

Summary Slides

Amazon North America: The big beats from Q1 2019

17 May 2019

By: Rachel Dalton.  11 Slides

This slide summary report evaluates the Q1 2019 financial results, highlights key North America initiatives as well as important themes ahead.

Summary Slides

Go beyond pureplay and engage with retail ecosystems

16 May 2019

By: Malcolm Pinkerton.  47 Slides

Amazon and Alibaba are now morphing into powerful retail ecosystems, enabling consumers to gain unlimited and instantaneous access to brands in easy and enjoyable ways. We explore the growing importance of holistic ecosystems that unlock new opportunities and ensure relevancy.

Summary Slides

Amazon Case Study: How to define a category strategy beyond FMCG

16 May 2019

By: Anusha Couttigane.  38 Slides

Using learnings from the Fashion category, we will look at how Amazon grew a new category from the ground up and reveal what this means for any brand seeking to drive growth in the Amazon ecosystem.

Summary Slides

Everywhere health & wellness: The Amazon & Alibaba opportunity

16 May 2019

By: Hanna Ryngmark.  28 Slides

Health & wellness is becoming the essential ingredient for everyone, everywhere. Both Alibaba and Amazon have numerous projects focused on capitalizing on the lucrative health & wellness market. In this session, we'll explore what this means for brands.

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The Shoppers' Evolving Path to Purchase

Summary Slides

Understanding the now and next for Walmart eCommerce

24 Apr 2019

By: Laura Kennedy.  24 Slides

As Walmart shores up the foundations of its eCommerce business, it is focusing on profitability, the role of Walmart.com, and its growing slate of online brands.

Summary Slides

Direct-to-consumer comes of age: Learning from the digital disrupters

5 Apr 2019

By: Meaghan Werle.  60 Slides

Assess how direct-to-consumer players are elevating the brand experience. Understand the role of the direct-to-consumer model in supporting engagement platforms. Identify direct-to-consumer best practices and opportunities for your brand.

Summary Slides

Optimizing your fulfillment strategy

4 Apr 2019

By: Rachel Dalton.  53 Slides

Explore the evolution of eCommerce fulfillment services and what it takes to win in the current landscape. Get profiles of successful fulfillment operations and discuss future opportunities and challenges. Evaluate the latest technologies for process efficiencies.

Summary Slides

Now trending in fashion and beauty retail

2 Apr 2019

By: Tiffany Hogan.  19 Slides

Check out the latest innovations in the fast-moving businesses of beauty and fashion.

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Mastering eCommerce Fundamentals: Incorporating product images

19 Feb 2019

By: Kevin McCoy.  12 Slides

Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. This month will focus on how to incorporate images and videos into your product detail pages.

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Developing Multichannel Strategies

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The Retail Reveal: The New Realities - navigating a landscape without channels

20 May 2019

By: Kantar Research Team, Derya Guvenc.  20 Slides

Global players are now driving new store concepts, hero categories, digital integration, fulfilment solutions and introducing lifestyle services. As channel propositions become diluted, we examine how best to strategize for this new retail landscape.

Followers: 346

Online wholesale retailer Boxed.com will begin licensing its in-house services to the German grocery chain Lidl in the U.S. starting in June. Lidl will get access to Boxed’s end-to-end technology that tracks purchases, provides warehouse management, and handles transportation logistics. ...

Summary Slides

Pyaterochka’s new consumer value proposition

17 May 2019

By: Vadim Khetsuriani.  11 Slides

Pyaterochka, the Russian proximity channel leader, is testing several in-store innovations to enhance the shopping experience and optimise store performance. We visited the new concepts to examine these enhancements and changes, which reflect bigger shifts in strategic priorities for the group.

Followers: 449

Walmart U.S. reported strong quarterly results to kick off its new fiscal year: Comps increased 3.4% for the highest Q1 comp in nine years. Grocery was particularly strong, posting a mid-single-digit positive comp as Online Grocery was a “meaningful” contributor to eCommerce growth, ...

Followers: 905

With about a month to go before Kantar’s annual Home Improvement Workshop, our team has been busy dissecting the channel landscape and creating content to help clients better align with retailer trends. In a year of notable changes related to the economy, retailer strategies, and shopper ...

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Staying Ahead of Emerging Trends

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Building brands in the age of the algorithm

15 May 2019

By: Kantar Research Team.  32 Slides

Kantar Managing Partner Conrad Persons reveals how to marry supplier growth strategies to new routes to consumer in an age when shopper segmentation is more diverse than ever before, meaning target audiences may not always be in the places you expect.

Followers: 449

Walmart announced today that it will introduce its free NextDay Shipping service, starting in Phoenix and Las Vegas and expanding to reach 75% of the country by the end of 2019. One-day shipping will be available on baskets of $35 or more, and the retailer will use its existing fulfillment centers ...


Premiumization in the Czech Republic: Taking advantage of rising consumer wealth

10 May 2019

  By: Vadim Khetsuriani

The Czech economy is forecast for healthy growth, meaning premium products are increasingly in favour with shoppers. But how can suppliers exploit this opportunity, and which retailers are making the most meaningful connections with Czech shoppers?


European value retail becomes a channel in its own right

9 May 2019

  By: Kantar Research Team

Europe’s value retail sector is growing, driven by price-conscious consumers and increased recognition from big brand suppliers about the benefits of working with these retailers. Here, we examine the explosive growth of this space and its impact for FMCG and other suppliers.

Summary Slides

Profiling the social shopper

2 May 2019

By: Meaghan Werle.  33 Slides

As social media becomes increasingly shoppable, it is critical to understand the unique characteristics and expectations of shoppers on these platforms.

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