Digital Insight Center

Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.

Develop an in-depth understanding of digital retailing in easy-to-share slide presentation formats and get strategic guidance by attending Kantar Consulting's events, webinars, and ShareGroups focused on digital retail.

Summary Slides

 
Summary Slides

New shopper touchpoints

19 Feb 2020

By: Clara Elbaz.  24 Slides

Innovative grocery models are disrupting the shopper journey and the path to purchase for modern consumers. This report details the how retailers are changing the experience across multiple touchpoints and considers where brands should be present to maximise conversion opportunity.

 
Summary Slides

Amazon North America Q4 2019 Results

18 Feb 2020

By: Rachel Dalton.  14 Slides

This slide summary report evaluates the Q4 2019 financial results, highlights key North America initiatives, and discusses implications for suppliers.

 
Summary Slides

Poland market report

18 Feb 2020

By: Kantar Research Team.  27 Slides

Kantar takes a deep dive into Poland, where local and international players fight in an increasingly competitive space marked by a powerful discount channel and shifting shopper demands. Lean how best to position your offer to succeed in this key CEE market.

 
Summary Slides

The Retail Reveal: Pop-up evolution

10 Feb 2020

By: Kantar Research Team.  20 Slides

Temporary retail spaces are moving on from being extensions of marketing strategy to becoming ways to define a retailer’s ethos, finesse shopper engagement or bring online initiatives offline. Our latest Retail Reveal examines ways in which these spaces are being used in new and innovative ways.

 
Five Slides

Amazon: The five slides you need

7 Feb 2020

By: Rachel Dalton.  8 Slides

Check out Kantar’s overview of Amazon for a SWOT analysis, shopper profile, financial review, summary of key initiatives, and implications.

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Event Presentations

 
Summary Slides

Enabling fulfillment

13 Dec 2019

By: Christina Anderson, Rachel Dalton.  32 Slides

Retailers continue to focus on developing a range of fulfillment methods to meet shopper needs, fundamentally changing shopper behavior. Suppliers seek to capitalize on incremental opportunities, ensure they remain in-stock, and meet shopper requirements to stay relevant.

 
Summary Slides

Transforming with Amazon

13 Dec 2019

By: Rachel Dalton.  46 Slides

Amazon is experiencing more pressure as it scales and expands into new geographies amid slowing Prime membership growth in the U.S.

 
Summary Slides

It’s just commerce

13 Dec 2019

By: Todd Szahun.  35 Slides

A perspective on what it takes to succeed now.

 
Summary Slides

The eCommerce climate: Changing requirements amid digital disruption

13 Dec 2019

By: Rachel Dalton.  37 Slides

Digital disrupters are changing the landscape. New players and new commerce models are advancing, and shoppers are more empowered than ever to choose how they buy and receive products.

 
Summary Slides

Changes in the Competitive Landscape

5 Dec 2019

By: Ray Gaul.  37 Slides

In this introductory session we recap what’s happened since 2018, with a focus on key elements driving retail growth. We’ll look at operating margins and commercial margins and how they have changed in a high-inflation environment and ask which retailers are winning and losing in Turkey?

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Webinar Presentations

 
Webinar

Digital Retailing Webinar: Healthcare in a digital world

14 Nov 2019, 11:00 AM EST

Health & Wellness has been a dominant trend for 20+ years. A myriad of categories and brands have transformed their strategies and products to capitalize on consumers’ desires to live their best lives. Now, retailers are evolving their ecosystems to include health & wellness initiatives as top strategic priorities for investment.   Join Kantar to learn more about: The online opportunity in health & wellness Amazon’s ...

 
Webinar

Digital Retailing Webinar: The next evolution of omnichannel grocery

26 Sep 2019, 11:00 AM EST

Online grocery is here to stay. The race to build out capabilities is slowing, but now the real work begins. Retailers need to focus on delivering a convenient, timesaving service that connects seamlessly with the in-store experience. At the same time, retailers and brands are feeling the pressure to drive more operational efficiencies and profitability. In this webinar, we will: Understand the behavior of online grocery shoppers in the context of the omnichannel ecosystem. Discover ...

 
Webinar

Digital Retailing Webinar: Meet the Centennials - Connecting with a digitally-native generation

31 Jul 2019, 11:00 AM EST

With the oldest Centennial turning 22 in 2019, the next generation of shoppers is coming into spending power. Born into a digital world, this generation has been shaped by technology and the connectivity that it enables. As they enter adulthood, it is important to understand the distinct mindset of Centennials to meet their expectations for the shopping experience. Join Kantar to learn more about how to win with Centennial shoppers.   In this webinar, we will: Profile the defining ...

 
Webinar

Digital Retailing Webinar: Marketing with Amazon - Leveraging the Retailer as a Brand-Building Platform

2 May 2019, 11:00 AM EST

With half of U.S. households now belonging to Prime, it comes as no surprise that Amazon is looking to further monetize the eyeballs on its site. With Amazon’s advertising revenue having more than doubled year-over-year in 2018, the retailer is reinforcing its position as both a conversion and brand-building platform by launching new tools for marketers.   Join Kantar Consulting and Profitero to learn more about opportunities to drive brand visibility across Amazon’s ...

 
Webinar

Digital Retailing Webinar: Omnichannel in 2019 - The blurring lines between the consumer and the shopper

7 Mar 2019, 11:00 AM EST

As eCommerce continues to grow, the entire retailing experience is being transformed, both online and offline. New digital technologies are enabling near-instant conversion at the point of “I want to buy” inspiration. In turn, distinguishing between the consumer and the shopper is losing its relevance. Join Kantar Consulting to discuss joint marketing and sales strategies to drive both engagement and purchase in this interconnected environment.   In this webinar, we will:  ...

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