Shopper Trends

To complete our assessment of the merchandising environment at Walmart, we’ll address how the retailer is approaching its “house of brands” to drive excitement and exclusivity at the store.

Walmart has focused investments on its existing Supercenters, aiming to drive a more engaging experience as well as increased efficiency through its bedrock format.

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.

Summary Slides

The shopper’s evolving views of value, Walmart, and its competitors

15 Nov 2018

By: Laura Kennedy, Rachel McGuire.  32 Slides

Price leadership remains foundational for Walmart, but its core shopper’s views on value have evolved. With intense competition across the marketplace in mind, Walmart continues to reach for a broader value offer while also holding fast to its traditional price promises.

Summary Slides

Online grocery: Capitalizing on today’s and tomorrow’s opportunities

15 Nov 2018

By: Laura Kennedy, Rachel McGuire.  30 Slides

Online Grocery Pickup, which will be available in more than half of Walmart’s U.S. stores by the end of 2018, is the primary driver behind the retailer’s future eCommerce growth and engagement.

View More

Annual Retailer Shopper Profiles

View More

Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.

Latest ShopperScape® SnapShot

View More


ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

Get Access Now

ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

Go to ShopperScape® Database

Browse List of Recent Questions

 Canadian Shopper Insights

Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

Get Access Now